1. Reports for monitoring and controlling operations are used by managers to see how well thier company is functioning. They provide feedback on a wide variety on organization's functions and information regarding an individual's experience during activities.
2. Primary research is new research done specifically for the current project. Secondary research is research done previously for another purpose.
3. If a survey will produce identical results when repeated, its is considered to be reliable. A survey is valid when it measures what it is suppose to measure.
4. A conclusion is a logical interpretation of facts and other information. It is based only on information provided in the report. A recommendation suggests what to do about the information.
5. Proposal writers use RFP to specify exactly the type of work to be performed or products to be delivered, along with budgets, dealines, and other requirements. The companies then respond by preparing proposals that show how they would meet those needs. Some also provide guidelines on what the proposals should include.
Tuesday, March 9, 2010
Tuesday, March 2, 2010
Persuasive Messages
1. Questions to ask when gauging the audience's needs during the planning of persuasive messages include:
-Who is my audience?
-What are my audience members' needs?
-What do I want them to do?
-How might they resist?
-Are there alternative positions I need to examine?
-What does the decision maker consider to be the most important issue?
-How might the organization's culture influence my stategy?
2. Demographics and psychographics need to be taken into consideration when analyzing your audience. Demographics includes factors such as age, gender, occupation, income, education, etc. Psychographics includes personality, attitudes, lifestyle, and other psychological characteristics. These are important so that you do not undermine your persuasive message by using an inappropriate appeal or by organizing your message in a way that seems unfamiliar or uncomfortable to your readers.
3. An emotional appeal calls on feelings or audience sympathies. Logical appeal uses reasoning with logical support.
4. A logical appeal uses analogy, induction, and deduction as reasoning.
5. The AIDA model is the most commonly used variation of the indirect approach. It organizes your presentation into four phases: attention, interest, desire, and action. The limitations of the AIDA include: it talks at audiences rather than with them, it is build around a single event rather than building a mutually beneficial long-term relationship.
-Who is my audience?
-What are my audience members' needs?
-What do I want them to do?
-How might they resist?
-Are there alternative positions I need to examine?
-What does the decision maker consider to be the most important issue?
-How might the organization's culture influence my stategy?
2. Demographics and psychographics need to be taken into consideration when analyzing your audience. Demographics includes factors such as age, gender, occupation, income, education, etc. Psychographics includes personality, attitudes, lifestyle, and other psychological characteristics. These are important so that you do not undermine your persuasive message by using an inappropriate appeal or by organizing your message in a way that seems unfamiliar or uncomfortable to your readers.
3. An emotional appeal calls on feelings or audience sympathies. Logical appeal uses reasoning with logical support.
4. A logical appeal uses analogy, induction, and deduction as reasoning.
5. The AIDA model is the most commonly used variation of the indirect approach. It organizes your presentation into four phases: attention, interest, desire, and action. The limitations of the AIDA include: it talks at audiences rather than with them, it is build around a single event rather than building a mutually beneficial long-term relationship.
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