Audience Profile

9. Advertisement for peanut butter:
a) the audience is customers at grocery stores or anyone who eats peanut butter
b) the audience's attitude is positive if they enjoy eating peanut butter; negative or neutral if they dislike peanut butter
c) the audience needs to know where to buy the peanut butter, what the brand name is, and how long it will be available.

11. A cover letter sent along with your resume to a potential employer:
a) the audience is the company in which you are applying, specifically the hiring manager
b) if the cover letter is well organized and professional the audience's reaction should be impressed or please. If the cover letter is unprofessional, the reaction will be dissatisfaction.
c) the audience needs to know who the applicant is, why they are sending the resume, their education, and their attitude.